
We're a firm specializing in turnaround services, i.e. helping companies that are struggling in these economic times. Most firms that have problems do NOT want to advertise them. Our consultants can help them, perhaps help keep their business alive. Our challenge is how to reach them without sounding like an advertising slick. Firms may or may not know we exist and are used to HIGH dollar big firms coming in at $70k or more to get started. How do we reach small firms and build their trust?
| Ideas | Voting
results and bounty paid |
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| Social networking | +0.00
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You need to reach out to folks via Twitter, Facebook, MySpace and a blog. Connect on a real life level, get people talking about examples of people you've helped. Talk, talk, talk, and get others talking. There's a definite need for your service but it needs to be from the inside out grassroots style.
Suggested by Laura
| Attend shows and use refferals. |
$4.00 bounty |
+2.00
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The best way to reach your clients is to have a booth at trade shows and conventions, so your potential customers can approach and ask questions then. Also, make sure you show off your successes when talking to your market. Consider teaming up with an accounting firm and have a referral program to accommodate this. This way, they will have an multiple incentives to introduce you to clients; they get an immediate kickback plus they get to keep their clients.
Suggested by Scott
using Word Atoms
"alive"
and
"consultant"
($1.00 bounty each)
| Market to accountants |
$1.00 bounty |
+1.66
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Accountants typically know those companies going under of the ones in trouble. They have a history of their customer's earnings and growth. They know where their customers are going and sometimes how they want to get there. Joining and presenting to accounting associations would be a cost effective way of getting the work out to their clients. Spending time teaching the accountants how your system works and offering incentives would build confidence and place them as your sales people so to speak.
Suggested by Doyle
| Specify some things you would do in the pitch | +0.00
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Give them free idea's that would help them just enough, & if they like them then there sure to ask for more help.
Market towards business magazines & specific blogs/news sources for specific area's in your target audience.
Find forums & communities the business owners might be looking into for help. Go to business conventions & events...
Make your business sound more like an organization or association with the shared common goal of helping business with there business plan, market, strategy etc.
Suggested by Anthony
| Be More Other Directed |
$0.50 bounty |
+1.00
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Struggling firms who have a plan and good leadership don't need your services. What you need to do is convince folks that your help or assistance will provide them an opporutnity to move ahead. If I'm drowning, throwing me a rope only complicates my current set of concerns. What I really ought to do is take the rope with me. You need to work with healthy firms first - they pay their bills better. Helping good firms do better will lead to plenty of opportunities to help struggling firms improve.
Suggested by John
using Word Atoms
"Assist"
and
"Help"
| Stop |
$0.50 bounty |
+1.00
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Did you just have a bad experience with an advertising firm? Not all advertising makes you sound "slick". The best advertising makes you sound like who you really are. Are you "slick". Re-think your premise. Take a reall close look at who you are and who you want to reach. Find your voice and speak in it. The reason the big firms charge $70K just to start is because they know the company may not be around after a while. The $70K is risk aversion. You reach small firms by speaking to small firms. Get out of your office, out of your car and go talk to local bankers, local chambers and so forth and find out who needs your services. Then go visit them.
Suggested by John
using Word Atoms
"Stop"
and
"synergy"
| Form a synergistic relationship with one or more Venture Capital Companies. |
$1.00 bounty |
+1.66
score |
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It would seem that there is a natural synergism between a Venture Capital Company and a Turn Around Company. The Venture Capital Company lends money to a young company in return for an ownership stake in a young company with a promising idea or product. Even though the Venture Capitalist Company has a financial stake in the young company's success, the Venture Capitalist Company doesn’t generally get involved in the day-to-day running of the young company. A Turn Around Company looks at the day-to-day operation and suggests changes to make the company profitable. It seems like these two kinds of companies would benefit from working together. The relationship with the Venture Capital Company would give the Turn Around Company instant credibility.
Suggested by Nancy
| Organize Anonymous Help Groups linking them to your name. |
$0.50 bounty |
+1.00
score |
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These session should contain stories of already helped clients talk about what they did to solve their problems. You can tell the people your story. Although it is a long shot as people can attend anonymous I believe it will be appreciated.
Furthermore you need to stress that everybody needs to join together in ideas to attack failure.
Suggested by Frank
| Trustworty - Prefered Provider of Services |
$1.00 bounty |
+1.66
score |
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Go with the banks and the attorneys. Check out the American Bankers Association and the American Bar Association. They each have branches that specialize in small to medium business practices. Be straight forward. Ask them if they need a boy scout - not slick, not fancy, just someone who is loyal, trustworthy, reverent, kind and etc...
Suggested by John
using Word Atoms
"Trustworthy"
and
"problems"
| Give Seminars |
$1.00 bounty |
+1.66
score |
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Go to the source. Most small businessess have a Small Business Administration Loan. Make your entrance into these smaller organizaions through the SBA. Advertise in their newsletter and get on their website - Become a preferred vendor to the SBA.
Suggested by John
using Word Atoms
"perhaps"
and
"Small"
| Write a book about it and market it. |
$0.50 bounty |
+1.00
score |
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some books that changes lives and how people think gets to places where even the lowest people can get a hand on it. When the book can really solve their problem they usually would look at the author and if they found out that you do services as well like seminars and stuff like that, they might get in touch with you them selves. I doubt if Robert Kiyosaki doesn't get calls from people in need of his advice related to getting rich after he released his book Rich Dad Poor dad. Just make sure your ideas do make sense.
Suggested by enrique
| Pricing Model and local Economic Dev Offices |
$4.00 bounty |
+2.00
score |
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if you are so sure of your abilities, your pricing model should reflect skin in the game. your fees are paid out of the increase in revenue or cost savings you create. If small companies are your target, most states / cities have well connected Economic Development Offices that would help connect you with clients.
Suggested by julianna
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