Ideas	Voting results and bounty paid	Comments

I like advertising in newspapers and magazines in high-end neighborhoods where lots of CEO's, CFO's and Presidents hang out. Hamptons, Sun Valley, Telluride, Aspen/SnoMass, and etc.
Suggested by John

The American Bar Association's specialty groups. Set up strategic alliances with the local bankruptcy group(s) of the ABA. The ABA listings for bankruptcy attorneys would be my starting point. They subscribe to magazines and newsletters that will provide a solid start for advertising.
Suggested by John

Bankruptcy is a highly judicial process. Most companies spend a lot of time and money with their attorneys and the courts prior to finally pulling the trigger for bankruptcy. I recommend that you position yourself in the beginning as an arbitration service. Be sure you are registered in the local and federal courts as a bankruptcy arbitrations expert. Or even set up a subsidiary that just does arbitration. Then you can work the arbitrations side as the prospects for turnaround services. Good luck.
Suggested by John

The best way to reach your clients is to have a booth at trade shows and conventions, so your potential customers can approach and ask questions then. Also, make sure you show off your successes when talking to your market. Consider teaming up with an accounting firm and have a referral program to accommodate this. This way, they will have an multiple incentives to introduce you to clients; they get an immediate kickback plus they get to keep their clients.
Suggested by Scott using Word Atoms "research" and "debt" ($1.00 bounty each)

Since your target market consists of small (and most likely newer) companies, the companies are probably privately held rather than publicly traded. If a company is in real trouble it may not have the $$$ to pay for your services up front. Do what venture capitalists do and take a specified % ownership interest based on success. Then advertise that your services are FREE unless you are successful. Do your marketing in specialized trade publications & network with venture capitalists. It might even be beneficial to team with one or more venture capitalists firms.
Suggested by Nancy

The first responder to a businesses problems is the accountant. In short the accounting experts on the Board of Directors would be the first to realize when books don't jive. If your company was wise in marketing to accounting firms and active in accounting associations, it would be the best exposure to these people. The most difficult part is the marketing of this new idea and the time required to it to catch traction.
Suggested by Doyle